Agave nectar has been marketed as a natural and healthy alternative to common table sugar and is becoming a popular ingredient in many so called health foods. Unfortunately, many of the marketing claims associated with agave nectar aren’t true, and it’s arguable that this trendy sweetener actually poses more of a health risk than the sugar that it’s used to replace.
Given the health concerns associated with sugar and its tendency to cause weight gain, many people are going out of their way to avoid it. Those who are conscientious about their health are less likely to use artificial sweeteners, and as a result, are more likely to be influenced by the misleading marketing that depicts agave nectar as a healthier and more natural alternative to table sugar. Although agave nectar is commonly found in health food stores and is an increasingly common ingredient in so called health foods, this is by no means an indication of its safety or nutritional quality.