A claim that’s supported by scientific research has a certain seriousness to it that makes it feel verified and trustworthy. But is it?
The Pursuit of Truth
Many of the scientific discoveries and inventions that have occurred up until now are absolutely amazing. Using our advanced knowledge to uncover unknown truths is a marvelous thing. Finding truth is the core of what research is and is what drives scientists to dedicate themselves to it. But that doesn’t mean every piece of published research is worthy of this distinction.
To avoid having any influence on the results of a research study, researchers must have a strictly unbiased outlook on the results. Although this can be hard to accomplish, bias can inadvertently lead to changes in the design and protocol of a study that ultimately alter it’s outcome. A biased study leads to a biased truth which isn’t really the truth at all.
A Conflict of Interest
In today’s fiercely competitive marketplace, corporations are looking for any advantage they can get to sell their products. For a company selling a product in the health and fitness field, one of the most valuable advantages they can get is to back their product’s claim with scientific research. But keep in mind that a scientific study can be very expensive and cost millions of dollars. Unfortunately, this all leads to a situation where potential for profit drives the need for research rather than the need for honest answers.